Information Sciences @ UIUC

Social Media, Content Creation, Game Development & Digital Media

I create content, build digital projects, study audience behavior, and work at the intersection of internet culture, gaming, basketball, and storytelling.

100K+Lifetime YouTube views
1.5K+YouTube watch hours
278K+Thumbnail impressions
100K+Subscriber creator supported

Selected Work

Selected projects that show how I create, package, publish, and evaluate digital content.

RipItRandy thumbnail
RipItRandy — Creator Support

Thumbnail Design, Social Publishing, Analytics & Ideation

I supported a 100K+ subscriber creator through YouTube thumbnail design, X/Twitter publishing, analytics review, and content ideation. The work sits directly at the intersection of gaming, basketball, and creator culture.

Thumbnail DesignX/TwitterAnalyticsIdeation
NBA 2K basketball thumbnail designed for a creator client
Client Work

NBA 2K / Basketball Packaging

Basketball and gaming thumbnail work built around clear hooks, reaction framing, and fast visual recognition.

Typography-driven recap thumbnail
Personal Work

Typography-Driven Packaging

Large typography and contrast designed to communicate a recap format instantly.

Lethal Company modded thumbnail designed by George Tamvakis
Personal Work

Lethal Company — Character-Led Packaging

Character focus, tension, and recognizable game imagery used to create an immediate story hook.

Performance

Content & Analytics

I use performance data to understand what earns attention, how packaging affects clicks, and which creative decisions are worth repeating.

YouTube lifetime views analytics showing 113.5K views
Audience Reach

113.5K+ Views in This Analytics Snapshot

A YouTube Studio snapshot showing sustained lifetime reach across my channel.

YouTube lifetime watch time analytics showing 1.5K hours
Engagement

1.5K+ Lifetime Watch Hours

Watch time gives me a better read on whether packaging earns the click and whether the content holds attention after it does.

YouTube advanced analytics showing top videos, impressions, CTR, watch time, and subscribers
Packaging & Performance

Top Videos, Impressions & Click-Through Rate

The detailed report shows 278K+ thumbnail impressions and a 6.6% overall CTR in the captured period. My top upload reached about 39K views with an 11.0% thumbnail CTR, while other uploads include basketball, gaming, and short-form content.

Cynical Canvas

Brand Building + Creator Outreach

Built and marketed a custom art brand across product design, e-commerce, social promotion, creator outreach, and customer experience.

A creator outreach effort led to Kai Cenat opening a custom canvas on stream; I repurposed the moment as storefront social proof.

BrandingE-commerceCreator OutreachSocial Promotion
Cynical Canvas storefront featuring a custom canvas
Cynical Monkeys

In Waiting

Currently helping develop In Waiting under Cynical Monkeys, with a planned Steam release on October 20, 2026. The project blends narrative design, interactive systems, and generative technology.

In Waiting game key art
My Role

Creative Production

I contribute across game design, storytelling, creative direction, gameplay development, visual presentation, testing, and production.

Game DesignStorytellingCreative DirectionTesting
Product Development

From Concept to Release

I help move the project from concept toward launch through feature planning, iteration, feedback, and creative and technical problem-solving.

Basketball & Culture

Lifelong basketball experience, including youth player development and coaching overseas in Greece.

Coaching

Led youth skill-development sessions focused on fundamentals, confidence, teamwork, and individual growth.

Communication

Adapted instruction to different personalities, skill levels, learning styles, and cultural backgrounds.

Culture

That experience shapes how I understand basketball audiences, player stories, gaming culture, highlights, and fan identity.

How I Think About Content

Speed Matters

Recognize the moment, understand the context, and move while it still matters.

Platform-Native Wins

Create for the behavior of each platform instead of treating every channel like a repost destination.

Data Improves Instinct

Use performance data to sharpen creative judgment without letting metrics flatten the idea.

Contact

Let’s talk content, gaming, basketball, and digital culture.

George Tamvakis — Information Sciences Student @ UIUC

biggtamvakis@gmail.com · LinkedIn · YouTube · TikTok